Colbrand's first appearance at Gulfood is one to remember. The new brand Holland's Finest was launched and the sheer number of follow-ups with prospects from all over the world exceeds all expectations. Colbrand's CCO, Mario van Stijn, is more than satisfied: "Holland's Finest appeals to a completely new audience for whom private label isn't an option. We are delighted that this brand is actually to their taste."

Colbrand proudly presents another milestone in its short history. Colbrand's international brand Holland's Finest is launched today at Gulfood, the world's largest food fair, which is being held between February 17th and 21st in the Dubai World Trade Center. 'With this new brand we take bread toppings, breakfast cereals and syrups from our own recipe to the international market', says Mario van Stijn, CCO at Colbrand. 'This makes it easier for international retailers to offer our delicious, typical Dutch products to their customers.'

During the SIAL fair in Paris we already noticed: the international interest to implement our Dutch artisan products in the local cuisine is growing fast, and not just with the many Dutch expats living abroad feeling nostalgic for a sandwich with chocolate sprinkles or flakes.

Colbrand’s typical Dutch products such as chocolate sprinkles and flakes appealed to the visitor’s imagination at the international SIAL fair in Paris. To some it was a nostalgic trip down memory lane, to others it was a completely new experience. In addition, Colbrand presented a world first: a new line of syrups with less or even no sugar at all.

Chocolate sprinkles on crêpes, aniseed comfits on petit fours, fruit sprinkles on baguettes, chocolate flakes on croissants… The applications of these typically Dutch products are also internationally limitless. Colbrand is to show this at the SIAL food trade fair, which takes place in October in Paris. Visitors can not only taste bread and pastry toppings, also the new Colbrand syrups will be presented.

At Colbrand, we obviously apply the most stringent regulations in food safety and we impose ourselves high quality standards. We are very proud that this has now been officially confirmed with the FSSC label. After months of preparation, Colbrand has passed the 4-day audit this week with flying colors.

Typical Dutch products like chocolate sprinkles, flakes and aniseed comfits are a big hit abroad. This was evident at PLMA, the world’s largest private label trade show, which took place at the end of May in Amsterdam. Whether visitors came from the UK, the US or Israel, they all were very inspired by a tasting at Colbrand’s exhibition stand.

Because of ATEX safety, Colbrand opted for a complete renewal of its sugar milling process, the basis for traditional Dutch spreads like chocolate sprinkles. By running the old and new plant simultaneously, the company could switch silently within half an hour.